Jessica H. Carlson
 
 

Hey there! Go ahead, pull up a chair. let's get to know each other a bit.

 
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ABOUT ME

I bring a distinct blend of brand strategy experience, messaging and positioning expertise, and interpersonal and mass communication theory to building online communities and creating content that produce advocates, inspire action, support other communication initiatives and garner key insights.

As a social media, content and brand strategy consultant, I’ve worked on digital initiatives with innovative startups and large brands, helping companies build online relationships with their customers, understand their audience's needs and reach their company's business goals. 

Prior to starting a remote independent marketing consultancy, I worked for several award-winning advertising agencies as well as the University of Arizona to incite brand advocacy and meaningful connections across a variety of online platforms.

I hold a Bachelor of Arts in communication from the University of Arizona, along with a decade of experience in content strategy, content development, copywriting, social media strategy, social media management, brand strategy and market research. 

 
 

FOR PEOPLE

Not solely for profit. In today's market, it can't just be about you, the company – it has to be about them, the consumer.

Putting their needs and inclinations first is the sole way to build true brand loyalty (and, only then, increase profits).

ONLy optimum

My mantra is one of I can make this better, and I won’t produce anything less than my best.

I believe a just get it done mentality is the fastest route to mediocrity, if not failure. I'd much rather get it right.

 
 

Inquire within

The bedrock of my approach to tasks and projects is an unequivocal sense of curiosity.  I ask Why? before I ask How? and What?

Questions aren't just welcomed, but they are the basis for everything that I do. In my opinion, insightful inquiries are the most effective catalyst for invention and improvement.

Act fast
_

While all of this talk about perfection and exploration may sound like progress could be slow, the truth is that I’m a quick-thinking doer. Because my brain is in a constant state of analyzing the vision, goals, problems and possible improvements, I can easily make decisions — large or small — to keep the ball rolling. In short, I’m decisive in execution.

 
 
 

Committed to creating impactful work, I'm a Remote marketing consultant who specializes in social media, content and brand strategy.

 
 
 

Call it obsessive, compulsive or just plain crazy, but I operate under a constant feeling of this could be better – despite having an intense work ethic and a matching output.

 
 
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this is simply because I feel like there are so many other ideas to explore, things to learn and insights to consider.

 

Experience

For the past decade, I've worked with startups — including Kitestring, Parasol Co, Integrate and RubiconMD — and Fortune 500s — including Insight, Nike, Pfizer, Avnet, Pulte Homes and HERSHEY's. My experience spans myriad industries as well, but most of the work I've done has been in technology, retail/e-commerce, hospitality, healthcare, education and political and non-profit organizations.

Throughout my career, I've helped these organizations achieve their objectives, foster relationships with their target audiences and build stronger brands:

  • JoySpring Vitamins

  • Kitestring

  • Lazard

  • Leaf Computer Services

  • LexisNexis

  • LiLash

  • LoanMe

  • Make-A-Wish® Arizona

  • MicroAge

  • Mile112

  • NASA

  • Nike

  • Nomadic Agency

  • Parasol Co

  • PetSmart

  • Pfizer

  • Plantivore

  • Pulte Homes

  • Purdue University Global

  • Red Lion

  • RRA Companies

  • RubiconMD

  • SEACRET Direct

  • Senator John McCain

  • Senator Kyrsten Sinema

  • The Sheraton Wild Horse Pass Resort & Spa

  • SinglePoint, Inc.

  • SmartSuite

  • Southwest Human Development

  • Spenco Medical

  • Strata Company

  • Suzuki

  • Taylor Morrison Homes

  • TD SYNNEX

  • Tiffany & Bosco, P.A.

  • Top Suite

  • Tropicana

  • Tucson Electric Power

  • UniSource Energy Services

  • Tabarka Studios

  • The U.S. Chamber of Commerce

  • The University of Arizona

  • Three Bold Brothers

  • Tiffany & Bosco, P.A.

  • Top Suite

  • Tornados

  • VIAVI Solutions

  • Warnick + Company

  • Warrior Dash

  • Welch Allyn

  • Wet ‘N’ Wild Phoenix

  • Willie Itule Produce Company

  • Wise Foods

  • White Stone Studios

  • X-Technology

  • Yes on 100

  • YRC Worldwide

  • Zesty Z

  • ZEPHYRx

  • ABC15

  • The Active 20-30 Club of Phoenix

  • ARCADIS

  • The Arizona Board of Regents

  • Arizona Highways

  • The Arizona Office of Tourism

  • Arizona Summit Law School

  • Artisan Bistro

  • The Association of Arizona Food Banks

  • Avnet

  • Bar-S Foods Co.

  • Best Western

  • BloomTree Realty

  • Braun Siler Kruzel, P.C.

  • CarLocity

  • Carondelet Health Network

  • Cedars-Sinai Maxine Dunitz Children's Health Center

  • Center for Entrepreneurial Innovation

  • Certificial

  • Christ’s Church of the Valley

  • City of Palm Desert

  • Clive Cussler

  • Cloudian

  • Community Outreach and Awareness for Refugees

  • Congressman Eric Cantor

  • Congressman Paul Gosar

  • Converse

  • Cornell Hotel Society

  • Corso & Rhude, P.L.L.C.

  • Cox Media

  • D&L Communications

  • Desert Botanical Garden

  • Diamond Ventures, Inc.

  • The Downtown Phoenix Partnership

  • El Monterey

  • Emailage

  • Embark Behavioral Health

  • Endpoint Utility Corp

  • Esperança

  • Feelmore Labs

  • Fennemore Craig, P.C.

  • Finlandia Vodka

  • Foundation for Food & Agriculture Research

  • GateWay Community College

  • Geekbears

  • The Gila River Indian Community

  • GORE-TEX®

  • Governor Jan Brewer

  • Guardian Protection Services

  • Gulf States Toyota

  • GPS Insight

  • Grow.uz

  • HERSHEY’S

  • HonorHealth

  • IMH Financial

  • Insight Enterprises, Inc.

  • Integrate

  • iPass

  • Itamar Medical

 
 
 

Curious about the cost?

Request a quote.

Ready to get started?

Contact me.

 
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