ABOUT ME
I bring a distinct blend of brand strategy experience, messaging and positioning expertise, and interpersonal and mass communication theory to building online communities and creating content that produce advocates, inspire action, support other communication initiatives and garner key insights.
As a social media, content and brand strategy consultant, I’ve worked on digital initiatives with innovative startups and large brands, helping companies build online relationships with their customers, understand their audience's needs and reach their company's business goals.
Prior to starting a remote independent marketing consultancy, I worked for several award-winning advertising agencies as well as the University of Arizona to incite brand advocacy and meaningful connections across a variety of online platforms.
I hold a Bachelor of Arts in communication from the University of Arizona, along with a decade of experience in content strategy, content development, copywriting, social media strategy, social media management, brand strategy and market research.
FOR PEOPLE
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Not solely for profit. In today's market, it can't just be about you, the company – it has to be about them, the consumer.
Putting their needs and inclinations first is the sole way to build true brand loyalty (and, only then, increase profits).
ONLy optimum
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My mantra is one of I can make this better, and I won’t produce anything less than my best.
I believe a just get it done mentality is the fastest route to mediocrity, if not failure. I'd much rather get it right.
Inquire within
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The bedrock of my approach to tasks and projects is an unequivocal sense of curiosity. I ask Why? before I ask How? and What?
Questions aren't just welcomed, but they are the basis for everything that I do. In my opinion, insightful inquiries are the most effective catalyst for invention and improvement.
Act fast
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While all of this talk about perfection and exploration may sound like progress could be slow, the truth is that I’m a quick-thinking doer. Because my brain is in a constant state of analyzing the vision, goals, problems and possible improvements, I can easily make decisions — large or small — to keep the ball rolling. In short, I’m decisive in execution.
Committed to creating impactful work, I'm a Remote marketing consultant who specializes in social media, content and brand strategy.
Call it obsessive, compulsive or just plain crazy, but I operate under a constant feeling of this could be better – despite having an intense work ethic and a matching output.
this is simply because I feel like there are so many other ideas to explore, things to learn and insights to consider.
Experience
For the past decade, I've worked with startups — including Kitestring, Parasol Co, Integrate and RubiconMD — and Fortune 500s — including Insight, Nike, Pfizer, Avnet, Pulte Homes and HERSHEY's. My experience spans myriad industries as well, but most of the work I've done has been in technology, retail/e-commerce, hospitality, healthcare, education and political and non-profit organizations.
Throughout my career, I've helped these organizations achieve their objectives, foster relationships with their target audiences and build stronger brands:
JoySpring Vitamins
Kitestring
Lazard
Leaf Computer Services
LexisNexis
LiLash
LoanMe
Make-A-Wish® Arizona
MicroAge
Mile112
NASA
Nike
Nomadic Agency
Parasol Co
PetSmart
Pfizer
Plantivore
Pulte Homes
Purdue University Global
Red Lion
RRA Companies
RubiconMD
SEACRET Direct
Senator John McCain
Senator Kyrsten Sinema
The Sheraton Wild Horse Pass Resort & Spa
SinglePoint, Inc.
SmartSuite
Southwest Human Development
Spenco Medical
Strata Company
Suzuki
Taylor Morrison Homes
TD SYNNEX
Tiffany & Bosco, P.A.
Top Suite
Tropicana
Tucson Electric Power
UniSource Energy Services
Tabarka Studios
The U.S. Chamber of Commerce
The University of Arizona
Three Bold Brothers
Tiffany & Bosco, P.A.
Top Suite
Tornados
VIAVI Solutions
Warnick + Company
Warrior Dash
Welch Allyn
Wet ‘N’ Wild Phoenix
Willie Itule Produce Company
Wise Foods
White Stone Studios
X-Technology
Yes on 100
YRC Worldwide
Zesty Z
ZEPHYRx
ABC15
The Active 20-30 Club of Phoenix
ARCADIS
The Arizona Board of Regents
Arizona Highways
The Arizona Office of Tourism
Arizona Summit Law School
Artisan Bistro
The Association of Arizona Food Banks
Avnet
Bar-S Foods Co.
Best Western
BloomTree Realty
Braun Siler Kruzel, P.C.
CarLocity
Carondelet Health Network
Cedars-Sinai Maxine Dunitz Children's Health Center
Center for Entrepreneurial Innovation
Certificial
Christ’s Church of the Valley
City of Palm Desert
Clive Cussler
Cloudian
Community Outreach and Awareness for Refugees
Congressman Eric Cantor
Congressman Paul Gosar
Converse
Cornell Hotel Society
Corso & Rhude, P.L.L.C.
Cox Media
D&L Communications
Desert Botanical Garden
Diamond Ventures, Inc.
The Downtown Phoenix Partnership
El Monterey
Emailage
Embark Behavioral Health
Endpoint Utility Corp
Esperança
Feelmore Labs
Fennemore Craig, P.C.
Finlandia Vodka
Foundation for Food & Agriculture Research
GateWay Community College
Geekbears
The Gila River Indian Community
GORE-TEX®
Governor Jan Brewer
Guardian Protection Services
Gulf States Toyota
GPS Insight
Grow.uz
HERSHEY’S
HonorHealth
IMH Financial
Insight Enterprises, Inc.
Integrate
iPass
Itamar Medical