Using a distinct blend of brand strategy experience, social media expertise and communication theory, I help brands incite advocacy and meaningful connections across a variety of media.

Brand Audit
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Mapping how you’ve positioned yourself, and what opportunities and challenges lie ahead, will ensure that an effective strategy is developed.

Market Research 
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Understanding what your audience honestly thinks about your brand will help define how you should position your company for the future.

Brand Strategy Development
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Having a clear roadmap for how to best position your company guarantees that every touchpoint contributes to an authentic brand experience.

Brand Guide Book 
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Ensure that your brand’s marketing efforts are implemented in a way that does it justice – no matter who is doing the work or acting on its behalf.

Content Audit
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Before reworking a website, understanding what you have and what your company and customers need is imperative.

Messaging Architecture
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Knowing what you want to say, when you should say it, and how often it should be said will ensure that your message elicits the right reaction.

Content Marketing Plan
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Determining your customers' needs and inclinations – and generating content that attracts them to your brand – will increase not only awareness, but also first-time sales and ongoing loyalty.

Voice, Tone & Style Guide
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Consistency is key, and a voice, tone and style guide ensures that your company and its employees are speaking as one.

Copywriting, Ghostwriting & Blogging
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I’ll take the time to understand your brand's voice to develop authentic and engaging content.

Data Analysis & Reporting
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If you’re not measuring the impact of the content you’re generating, how will you know where to focus your efforts? In-depth analysis and reporting will ensure your endeavors are effective and adaptive.

Social Media Audit
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Taking a look at what’s worked – and what hasn’t – ensures that you'll have a sound strategy in place for the future.

Social Media Strategy
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There are the obvious building blocks for every long-term strategic plan. But what often gets forgotten is the most critical: your audience’s true expectations and tendencies.

Social Media Management
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Building a thriving online community takes expertise, time and effort. If all three aren’t readily available, I’m for hire.

Social Media Campaigns
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You can leverage brand-centric and targeted advertising, promotional or influencer campaigns to enhance loyalty and increase awareness.

Social Media Training 
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It’s a fluid, ever-changing space. Initial and ongoing education is a must for the entire marketing team.

Data Analysis & Reporting
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You can’t improve what you don’t measure. Make sure your efforts are effective with weekly, monthly or quarterly analysis and reporting.